Wash Hair With Cold Water
To keep your new hair color vivid and bright, we advise that you wash your hair with cold water (as cold as is bearable). Cold water keeps the hair cuticles closed and therefore stops the color running out and fading too soon. Warm water is the enemy!
Shampoo As Little As Possible
Each time you wash your hair, the semi-permanent hair dye will lose color. We therefore suggest that you limit the number of times you wash your hair each week to keep your hair looking vibrant. However, when you come to washing your hair, we recommend using our salt & sulfate free Extend Shampoo which are designed to maintain vibrant color.